I started with a book that was a case study of myself. It did well because it captured the zeitgeist. Today, my nose for nuance humanizes your brand in a way LLMs can't quite manage yet.

After my book came out, I learned that tech needs writers too. Like, a lot. I also learned about the wonderful world of user research: in this day and age, there's just no excuse for a sh*tty website.

I channel my oldest-child energy (which is a nice way of saying I'm a worrier) into getting things done. My secret? I love to build culture remotely.